Around this time several promotional videos were also released to give an in-universe view of some characters and the culture of the Danger Day's universe.   Zone Surveillance clips [1B] [1C] and [1D] went lives as well as two FACT News broadcasts [1] [2]. There was also the Thought Adjustment Test, a medication commercial, and a BLI commercial featuring an actress we'd see back for the MVs.  A MouseKat short was eventually introduced as well. 


Twitter-verse

Starting in early September of 2010, official in-character Twitter accounts appeared to create hype for the album. These accounts also gave a first look to some of the characters that would become part of the Danger Days. While these were obvious advertisements for the album, music videos and later on the comics, there was a story contained within the twitter verse involving a rampage of revenge  by Cherri Cola after NewsAGoGo was found by BLI. However, where this story fit into the larger narrative shown with the videos and comics has been contested by fans.